We offer consulting expertise in:
- SEO
- Building SEO strategies from the ground up, including:
- Technical SEO audits, provide recommendations, and partner with product and dev teams to implement findings.
- Comprehensive keyword research, mining opportunities from search engine data, competitors, paid ads, forums, categorizing data and analyzing findings.
- Link building audits and strategies
- Content mapping
- New content opportunities
- Website optimization
- Content strategy
- Website content opportunities identified through keyword research
- Competitive content audits
- Topical analysis – what’s ranking well and why
- Identifying influential publishers for content partnerships, link building outreach, and content research
- Web analytics
- Analytics technical audits
- Event, goal instrumentation
- Conversion rate optimization
- Funnel analysis
- New test hypotheses
- Building testing/prioritization frameworks